Pengelolaan Admministrasi Pemasaran Pada Pt Aplikasi Lintasarta Owlexa Healthcare Jakarta

• Atiah
• 2020

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ABSTRACTACK

 

 

ATIAH (22170542), Marketing Administration Management at PT. Aplikanusa Lintasarta  Owlexa Healthcar Jakarta

 

Owlexa Healthcare is a business unit founded by PT. Aplikanusa Lintasarta Jakarta which is engaged in the special field of health technology, which is a health administration service for insurance participants, groups, companies and hospitals. the research method used is descriptive research method qualitative, data collection in the final project is the method of observation, interview, document study and literature study, in managing marketing administration in the division of owlexa healthcare at PT. Aplikanusa Lintasarta Jakarta, there are several parts of work involved including manager, admin, sales, and customers. The process of managing marketing administration in the owlexa healthcare division at PT. Aplikanusa Lintasarta Jakarta starts from preparing a proposal, a meeting request letter, after receiving a prospective customer profiling, making a price quote, then marketing presenting it to prospective customers, negotiating until the agreement of both parties until finally the cooperation occurs, then the customer submits (spk) the cooperation contract, then the draft cooperation contract is printed and the billing invoice is then submitted to the customer. by conducting an analysis of marketing administration management at the owlexa healthcare division at PT. Aplikanusa Lintasarta Jakarta, this proves that the management of marketing administration really supports the marketing activities of a company.

 

Keywords, Marketing Administration Management.

 

• Administrasi Bisnis
• Pemasaran
• Administrasi

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