DETAIL BUKU
  • Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

    Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

    • W. Chan Kim dan Renee Mauborgne
    • Harvard Business School Publishing
    • 2005
    • 1-59139-619-0
    Sinopsis

    In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

    Kata Kunci
    Tersedia di Perpustakaan Kampus:
    • Kramat 98
    Silahkan Login untuk dapat Melakukan Peminjaman Online
Kode Buku : 250765
Kode Klasifikasi : 658.802
Judul Buku : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Edisi : -
Penulis : W. Chan Kim dan Renee Mauborgne
Penerbit : Harvard Business School Publishing
Bahasa : Inggris
Tahun : 2005
ISBN : 1-59139-619-0
Tajuk Subjek : Bisnis,Marketing,Sales
Deskripsi : viii, 240 hlm.; 24 cm
Eksemplar : 2
Stok : 2
Petugas : Okta Ayu Melya Widanti
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.
Terkait Subjek Buku yang sama