Ditemukan 143 hasil di pencarian Skripsi

• Jurnal Strategi Komunikasi CSR RS Tugu Ibu dalam Membangun Kepercayaan Publik

  • YULI SUSANTI
  • 2025

    This study examines the Corporate Social Responsibility (CSR) communication strategies implemented by Tugu Ibu Hospital (RSTI) as an effort to build a positive image and increase public trust. The main problem in this study is the decline in public participation in CSR activities, particularly healthy exercise, which has an impact on the hospital's image and the number of ... Lihat Selengkapnya

  • Strategi Komunikasi
  • CSR
  • Rumah Sakit
  • Kepercayaan Publik

  dilihat : 38 kali

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• PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MARKETPLACE SHOPEE DI PARUNG

  • MAHROJAH
  • 2024

  Abstract The purpose of this study is to determine how online customer reviews and ratings influence people's decisions to buy goods in the Parung Shopee marketplace. The research approach used is a quantitative approach, namely the act of studying a subject by evaluating information about the purpose of the study using numerical data as a tool. This study uses a Likert scale questionnaire. This ... Lihat Selengkapnya

  • Online Customer Review
  • Online Customer Rating
  • Keputusan Pembelian

  dilihat : 81 kali

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• Pengaruh Loyalitas dan Citra Merek Terhadap Keputusan Pembelian Produk Unilever Pasca Boikot di Jakarta Selatan

  • MUNA SALSABILA
  • 2025

  Muna Salsabila (64210740), Pengaruh Loyalitas Dan Citra Merek Terhadap Keputusan Pembelian Produk Unilever Pasca Boikot Di Jakarta Selatan. Manajemen pemasaran memiliki peranan krusial dalam menjaga keberlangsungan perusahaan, terutama dalam menghadapi dinamika pasar dan isu sosial yang memengaruhi perilaku konsumen. Salah satu isu yang berdampak adalah gerakan Boikot, Divestasi, dan Sanksi ... Lihat Selengkapnya

  • Loyalitas
  • Citra Merek
  • Keputusan Pembelian

  dilihat : 72 kali

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