Analisis User Experience dan Innovation Resistance Terhadap Penggunaan Aplikasi MyPertamina Menggunakan Pendekatan UTAUT2 dan User Centered Design

• Rifka Putri Hairadifa
• 2023

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Perusahaan Pertamina meluncurkan Aplikasi MyPertamina sebagai salah satu langkah solutif atas permasalahan ketidakmerataan BBM Bersubsidi dengan menerapkan inovasi baru berupa pembayaran non-tunai.. Namun, ketidak-sesuain penerapan inovasi dengan kebiasaan masyarakat menimbulkan adanya penolakan terhadap penggunaan aplikasi MyPertamina. Oleh karena itu, penelitian bertujuan untuk mencari tahu alasan atau faktor yang mempengaruhi masyarakat memberikan penolakan terhadap penggunaan aplikasi MyPertamina dengan memperhatikan beberapa variabel yang dianggap sesuai dengan sudut pandang masyarakat. Model penelitian yang digunakan adalah penerapan metode UTAUT2, User Centered Design (UCD), dan System Usability Scale (SUS) dengan alat pengukuran SmartPLS. Hasil menunjukkan bahwa berdasarkan 48 data social influence dan innovation resistance berpengaruh signifikan terhadap intention to use. Melakukan analisis diskriminan yaitu dengan membandingkan analisis secara deskriptif dengan analisis menggunakan metode outer model dan inner model pada tools SmartPLS. Melakukan analisis lebih lanjut terhadap hasil rancangan ulang antarmuka yang sudah di rancang untuk dapat divalidasi hasil yang dibuat sesuai dengan kebutuhan pengguna atau tidak. Penelitian selanjutnya dapat lebih menghasilkan data yang lebih akurat dengan melakukan wawancara pada karyawan maupun fasilitator aplikasi MyPertamina di SPBU Pertamina.

• Innovation Resistance
• User Experience

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