PENGARUH KOMUNIKASI INTERNAL DAN BUDAYA ORGANISASI TERHADAP LOYALITAS KARYAWAN PADA PT GRAHA KARYA INFORMASI

• AMELIA FEBRIANA
• 2025

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This study aims to analyze the effect of internal communication and organizational culture on employee loyalty at PT Graha Karya Information, with special attention to the characteristics of the younger generation as well as the dynamics of the information technology industry which is characterized by high mobility and the demands of an adaptive work environment. The research uses quantitative methods through distributing questionnaires to 66 respondents, which are then analyzed by multiple linear regression through a series of validity, reliability, classical assumption tests, t tests, F tests, and coefficients of determination. The results show that internal communication has a positive and significant effect on employee loyalty (p = 0.029 < 0.05), as well as organizational culture (p = 0.004 < 0.05). Simultaneously, the two variables also have a significant effect (p = 0.000 < 0.05), so it can be concluded that the synergy of participatory communication and inclusive work culture is able to strengthen employee loyalty. These findings confirm the importance of HR policies that focus on strengthening two-way communication and maintaining organizational values that are relevant to employee needs
Keywords: Organizational Culture, Internal Communication, Employee Loyalty

• Organizational Culture
• Internal Communication
• Employee Loyalty

https://repository.bsi.ac.id/repo/68651/PENGARUH-KOMUNIKASI-INTERNAL-DAN-BUDAYA--ORGANISASI-TERHADAP-LOYALITAS-KARYAWAN---PADA-PT-GRAHA-KARYA-INFORMASI
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