IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) YAYASAN WOCARE INDONESIA MELALUI KOMUNITAS INDONESIAN OSTOMY ASSOCIATION BOGOR

• ULIS ONIH SEKARWANGI KEDATON
• 2025

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Setiap tahun, berdasarkan data Kementerian Kesehatan, sekitar 35 ribu pasien didiagnosis kanker kolorektal di Indonesia, dengan angka kematian mencapai 6,7 per 100 ribu kasus. Pada pasien dengan stadium lanjut, tindakan pemasangan stoma seringkali menjadi pilihan medis yang harus dilakukan. Namun, kondisi tersebut kerap menimbulkan penurunan kualitas hidup, baik dari aspek fisik maupun psikologis. Situasi ini membutuhkan dukungan dari komunitas yang mampu memberikan pendampingan, motivasi, serta akses informasi yang tepat bagi pasien. Penelitian ini bertujuan menggambarkan secara mendalam implementasi program Corporate Social Responsibility (CSR) yang dijalankan oleh Yayasan Wocare Indonesia melalui komunitas Indonesian Ostomy Association Bogor. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi, serta teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Dalam praktiknya, Yayasan Wocare Indonesia menerapkan konsep Triple Bottom Line (3P: Planet, People, Profit) secara menyeluruh pada kegiatan CSR komunitas. Selain itu, empat dimensi CSR menurut Carroll; Economic, Legal, Ethical, dan Philanthropic Responsibility juga terintegrasi dalam setiap program. Model pelaksanaan CSR yang digunakan adalah model yayasan atau organisasi sosial perusahaan serta kemitraan dengan pihak lain, melalui pendekatan Community Assistance dan Community Empowerment. Dengan demikian, CSR Yayasan Wocare Indonesia tidak hanya berfungsi sebagai bentuk tanggung jawab sosial, tetapi juga menciptakan peluang, pemberdayaan, dan keberlanjutan bagi pasien serta komunitas.

 

Each year, according to data from the Ministry of Health, approximately 35,000 patients are diagnosed with colorectal cancer in Indonesia, with a mortality rate of 6.7 per 100,000 cases. For patients with advanced stages, stoma placement is often the medical option. However, this condition often leads to a decline in quality of life, both physically and psychologically. This situation requires support from a community capable of providing guidance, motivation, and access to appropriate information for patients. This study aims to provide an in-depth description of the implementation of the Corporate Social Responsibility (CSR) program run by the Wocare Indonesia Foundation through the Indonesian Ostomy Association Bogor Community. The study used a qualitative approach with phenomenological methods, and data collection techniques through interviews, observation, and documentation. In practice, the Wocare Indonesia Foundation applies the Triple Bottom Line concept (3Ps: Planet, People, Profit) comprehensively to its community CSR activities. Furthermore, Carroll's four dimensions of CSR; Economic, Legal, Ethical, and Philanthropic Responsibility, are integrated into each program. The CSR implementation model used is a foundation or social enterprise organization model, as well as partnerships with other parties, through a Community Assistance and Community Empowerment approach. Thus, the Wocare Indonesia Foundation's CSR not only serves as a form of social responsibility but also creates opportunities, empowerment, and sustainability for patients and the community.

• Corporate Social Responsibility (CSR)
• Kualitas Hidup
• Ostomate

https://repository.bsi.ac.id/repo/67373/IMPLEMENTASI-CORPORATE-SOCIAL-RESPONSIBILITY-(CSR)-YAYASAN-WOCARE-INDONESIA-MELALUI-KOMUNITAS-INDONESIAN-OSTOMY-ASSOCIATION-BOGOR
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