THE PROCESS OF CREATING NEWS ARTICLES AS A CONTENT CREATOR DURING MSIB PROGRAM AT PIKIRAN RAKYAT MEDIA NETWORK

• NESYA ASRIANI
• 2023

---

Pikiran Rakyat Media Network (PRMN) is one of the agencies that opens vacancies in Program Magang Bersertifikat (MSIB) and openly accepts interns from various universities to participate in its daily operations. PRMN is one of the mass media established in 1966 with the domain pikiran-rakyat.com. The purpose of this research is to find out the process of making news articles in the content creator position at PRMN. Starting from planning, search engine optimization (SEO) strategy, creative process and content marketing. The data collection method used in the preparation of this thesis were qualitative method with observation and documentation. Then, the results of this study are known that there are the difficulties in creating news articles that are in accordance with the rules of the journalistic code of ethics and determining titles that must have interesting keywords to increase reader demand. Making articles that are long-term and the latest news also requires data that is in accordance with the facts and accurate. In addition, writers must have many ideas, do research and use language that is easy to understand in order to improve the quality of making news articles.

• Creator
• News

Ainun, V., Sidiq, R. A., Triyadi, S., & Pratiwi, W. D. (2022). Analisis Struktur Dan Unsur Berita Detik.Com Serta Relevansinya Sebagai Bahan Ajar. Jurnal Pendidikan Bahasa,https://doi.org/10.31571/bahasa.v11i2.4202 11(2), 
 
Bangun, E. P., A Koagouw, F. V. I., & Kalangi, J. S. (2019). Analisis Isi Unsur Kelengkapan Berita Pada Media Online Manadopostonline.com. Acta Diurna Komunikasi, 1(3), https://ejournal.unsrat.ac.id/index.php/actadiurnakomunikasi/article/view/25560 
Effendi, E., Hajar, R., Mukaramah, N., Padang, A., & Alfriansyah, S. (2020). 
Pengertian Artikel dan Editorial. Jurnal Edukasi Nonformal, 3(2), 369–370. 
https://ummaspul.e-journal.id/JENFOL/article/view/5044 

Ismandianto, I., Wahidar, T. I., & Devitriana, N. (2022). Nilai Berita Pada Pemberitaan Bisnis Portal Bertuahpos.Com. Medium, 9(2), 136–147. https://doi.org/10.25299/medium.2021.vol9(2).7911 

Isroissholikhah, W. O. (2022). Efektivitas Content Creator Dalam Strategi. 2(1), 121–128. kemdikbud,  kampus merdeka. (2022). program kampus merdeka. Kampus Merdeka. https://kampusmerdeka.kemdikbud.go.id/program 

Kemendikbud. (2021). Panduan Implementasi Kebijakan Kampus Merdeka (MBKM). 1–66.https://lldikti13.kemdikbud.go.id/wpcontent/uploads/2022/07/Panduan-Implementasi-Kebijakan-Merdeka-BelajarKampus-Merdeka-MBKM.pdf Better
 
Khalim, M. N. (2021). Pembuatan Konten Instagram dan Video Dokumentasi Acara di Youth Foundation. Jurnal Edukasi Nonformal. https://repository.dinamika.ac.id/id/eprint/5775/1/18510160031-2021
UNIVERSITASDINAMIKA.pdf 
Lois, D., & Candraningrum, D. A. (2021). Personal Branding Content Creator di Media Sosial Instagram. https://doi.org/10.24912/kn.v5i2.10331 Koneksi, 5(2), 329. Populer, 

Muslimin, K. (2021). Jurnalistik Dasar: Jurus Jitu Menulis Berita, Feature Biografi, Artikel dan Editorial (S. Saidah (ed.); Edisi Revi). https://books.google.co.id/books?hl=en&lr=&id=1SjGDwAAQBAJ&oi=fnd&pg=PP1&dq=jenis+jenis+artikel+berita&ots=6JBHI0wAZN&sig=9vsfBcYWRo GMjbIbkjwyFa2J4q4&redir_esc=y#v=onepage&q=jenis jenis berita&f=false artikel 

Pasaribu, E., Tanjung, A., & Agustino, R. (2021). Panduan Menulis Artikel Populer Dalam Peningkatan Literasi Pengetahuan. https://www.bpkp.go.id/public/upload/unit/puslitbangwas/files/Puslitbangwas - Panduan Penulisan Artikel Populer dalam Peningkatan Literasi Pengetahuan (2021).pdf 

Romeltea. (2018). Pengertian Berita – Konsep Dasar Jurnalistik Pengertian Berita. Academia. Edu., https://d1wqtxts1xzle7.cloudfront.net/58669676/romeltea.comPengertian_Berita__Konsep_Dasar_Jurnalistiklibre.pdf?1553145994=&response-content1–6. disposition=attachment%3B+filename%3DPengertian_Berita.pdf&Expires=164 5760829&Signature=EDdj-x8fryGFn9pEYjyNsHXV 

Sri Astuti, R. (2022). Jenis-jenis dan Cara Penulisan Artikel. Djkn Kemenkeu. https://www.djkn.kemenkeu.go.id/kpknl-sidoarjo/baca-artikel/15593/Jenis
Jenis-dan-Cara-Penulisan-Artikel.html 

Sundawa, Y. A., & Trigartanti, W. (2018). Fenomena Content Creator di Era Digital. Prosiding Hubungan Masyarakat, 4(2), 438–443. karyailmiah.unisba.ac.id 

Tim Microcredential Kemendikbud. (2021). Panduan Singkat Magang dan Studi Independen Bersertifikat Untuk Mahasiswa. Kementerian Pendidikan Dan Kebudayaan Republik Indonesia, 1–29. https://drive.google.com/file/d/1WyMBoQqUnZNShNwnIao5aBA42PF0RYF/view 

Universitas Gadjah Mada, P. M. (2022). Buku Panduan Magang dan Studi Independen Bersertifikat. https://tf.ugm.ac.id/wpcontent/uploads/sites/589/2022/01/buku-panduan-magang_6-januari1_compressed-1.pdf 

Zega, D. A. B., Safii, M., & Roekhan. (2022). Perilaku informasi content creator jejaring sosial berbasis video. Baca: Jurnal Dokumentasi Dan Informasi, 43(2), 
125–137. https://doi.org/10.14203/j.baca.v43i2.886