COPYWRITING IN ENGAGEMENT TO GET BLUE ECONOMIC NETWORK (BEN) WEBSITE USERS

• FAHRIZAL MUBARAQ
• 2023

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The purpose of this study is to analyze how copywriting can increase engagement with users of the BEN Campus platform, namely cadets, students, or students majoring in finance and difficulties, how copywriting makes KKP (Ministry of Maritime Affairs and Fisheries) feel superior in managing Indonesian fisheries and marine human resources and how to implement linguistics in copywriting. The research method that the writer uses in this study is a case study that occurred in the Blue Economic Network (BEN) project in Telkom's MBKM program. The results of this study found that the role of a copywriter in utilizing social media and offline engagement is very important to increase engagement effectively starting from creating promotional content on Instagram in particular. In addition, it was also found that online engagement was less effective than offline engagement because it only relied on social media, the writer could not meet face-to-face with cadets and students and it should also be noted that the data the writer collected as described in this study had the risk of being invalid and some of the data is old data or not the latest data

• Copywriting

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