ANALISI KEPUASAN PENGGUNA GAME ONLINE MOBILE LEGENDS MENGGUNAKA METODE TECNOLOGY ACCEPTANCE MODEL (TAM)

• RAMADHAN TRI PRASETYO
• 2026

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Abstrak —. Latar belakang penelitian ini adalah tingginya penggunaan game Mobile Legends yang belum tentu mencerminkan tingkat kepuasan pengguna. Tujuan penelitian ini adalah menganalisis kepuasan pengguna Mobile Legends menggunakan pendekatan Technology Acceptance Model (TAM) yang meliputi Perceived Ease of Use, Perceived Usefulness, Behavioral Intention, dan User Satisfaction. Metode yang digunakan adalah metode kuantitatif dengan pengumpulan data melalui kuesioner kepada 72 responden pengguna aktif Mobile Legends di lingkungan RT 05 RW 08 Pabuaran, Cibinong, Bogor. Analisis data dilakukan menggunakan SEM-PLS dengan bantuan aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa Perceived Ease of Use berpengaruh signifikan terhadap Perceived Usefulness dan Behavioral Intention, Perceived Usefulness berpengaruh signifikan terhadap Behavioral Intention, serta Behavioral Intention berpengaruh signifikan terhadap User Satisfaction. Hasil ini menunjukkan bahwa kemudahan penggunaan dan manfaat yang dirasakan pengguna berperan penting dalam meningkatkan minat penggunaan dan kepuasan pengguna Mobile Legends.

Kata kunci—Mobile Legends, TAM, Kepuasan Pengguna,Hasil Analisah, Tujuan

 

 

 

 

Abstract— The background of this study is the high usage of the Mobile Legends game, which does not necessarily reflect the level of user satisfaction. The purpose of this study is to analyze Mobile Legends user satisfaction using the Technology Acceptance Model (TAM) approach, which includes Perceived Ease of Use, Perceived Usefulness, Behavioral Intention, and User Satisfaction. The method used is a quantitative method with data collection through questionnaires to 72 respondents who are active Mobile Legends users in the neighborhood of RT 05 RW 08 Pabuaran, Cibinong, Bogor. Data analysis was conducted using SEM-PLS with the assistance of the SmartPLS 4 application. The results show that Perceived Ease of Use significantly influences Perceived Usefulness and Behavioral Intention, Perceived Usefulness significantly influences Behavioral Intention, and Behavioral Intention significantly influences User Satisfaction. These results indicate that ease of use and perceived benefits play an important role in increasing interest in using and user satisfaction of Mobile Legends.

Keywords— Mobile Legends, TAM, User Satisfaction, Analysis Results, Objectives

https://repository.bsi.ac.id/repo/82025/ANALISI-KEPUASAN-PENGGUNA-GAME-ONLINE-MOBILE-LEGENDS-MENGGUNAKA-METODE-TECNOLOGY-ACCEPTANCE-MODEL-(TAM)
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