PENGARUH E-SERVICE QUALITY, E-TRUST TERHADAP KEPUTUSAN PEMBELIAN PELANGAN MITRA 10 KALIDERES

• ELSA TRIOLA SIAHAAN
• 2025

---

Elsa Triola Siahaan (64207432), The effect of Service Quality and Brand Image on Brand Loyalty through Brand Trust at Starbucks Customer in West Jakarta.

The aim of this research is to determine the effect E-Service Quality, e-Trust Regarding purchasing decisions customer Mitra 10 Kalideres, both partially and simultaneously.The data used in this research is 3(three) years, starling from 2021-2023. This study uses a quantitative approach.The sample was taken as many as 200 respondents who had purchased the product Mitra 10 kalideres, the sampling technique used is non probability sampling with accidental sampling by using a questionnaire or questionnaire.Data collection is assisted using an application Google From, Microsoft excel and software SPSS version 26. The research results show that partially the variabel E-Service Quality (X1) has a positive and significant effect on purchasing Decisions (Y) with a calculated value (2.269)> t tabel value (1.986) and a significant value of 0.026<0,05, E-Trust (X2) has a positive and significant effect on purchasing Decisions (Y) with the data obtained that the calculated t value (3.218)> t tabel value (1.986), and  the significant value is 0.002<0.05. Ftest and significant value of F test with calculated F value (20.082)> F tabel (2.70) and obtained a significant value of 0.000<0.05, therefore E-Service Quality (X1), E-Service E-Trust (X2) simultaneously influences puchasing decisions (Y).

Keywords: E-Service Quality, E-Trust, Purchasing Decision

https://repository.bsi.ac.id/repo/61817/PENGARUH-E-SERVICE-QUALITY,-E-TRUST-TERHADAP-KEPUTUSAN-PEMBELIAN-PELANGAN-MITRA-10-KALIDERES
Anda dapat membaca file tugas akhir ini di repository.