STRATEGI KOMUNIKASI PEMASARAN SELLER MAMA’S CHOICE DALAM MENINGKATKAN PENJUALAN PRODUK DI E-COMMERCE SHOPEE

• MAULUDIN JULIANTO
• 2024

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Mauludin Yulianto (44190527), Marketing Communication Strategy of Mama's Choice Seller to Enhance Products on Shopee E-commerce Platform

 

This research is Marketing Communication Strategy of Mama's Choice Seller in Enhancing Products on Shopee E-commerce Shopee. The purpose of this research is Strategi Komunikasi Pemasaran Seller Mama's Choice dalam meningkatkan produk di E-commerce Shopee. This research uses a qualitative method that uses several informants, the source of the data used is information that comes from direct field observations by means of observation and interviews. The results of this research can be concluded that the Mama's Choice seller marketing communication strategy in improving products at E-commerce Shopee is by implementing Sales promotion, Marketing Communication and Event Marketing Strategies. And developing a Marketing Mix strategy consisting of 4P (Product, Price, Place and Promotion) with e-commerce media and direct/offline sales. Besides that, other supporting factors are the maximum application of marketing communication methods by means of redundancy, canalizing, informative, persuasive, educative and cursive. And the main factor that can interfere with the use of E-commerce media as a product marketing medium is trust. In our country, we prefer face-to-face transactions or direct purchases, where we can see, try and make sure the product meets our needs. The rise of fraudulent online transactions has also resulted in trust being the main obstacle in marketing efforts through e-commerce. Factors that can boost the use of E-Commerce media for product marketing and promotion include attractive application designs, price competition, many product choices, creative marketing, speed of access, and service to consumers.

 

Keywords: Marketing Communication Strategy, Enhance Products

• Strategi Komunikasi Pemasaran
• Meningkatkan Produk

https://repository.bsi.ac.id/repo/56651/STRATEGI-KOMUNIKASI-PEMASARAN-SELLER-MAMA’S-CHOICE-DALAM-MENINGKATKAN-PENJUALAN--PRODUK-DI-E-COMMERCE-SHOPEE
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