STRATEGI PUBLIC RELATIONS PT. NARANATA CIPTA MANDALA DALAM MEMPROMOSIKAN PRODUK DESAIN VISUAL

• DEVITA INDAH PERMATA SARI
• 2024

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ABSTRAK

 

Devita Indah Permata Sari (44200440) Strategi Public Relations PT. Naranata Cipta Mandala Dalam Mempromosikan Produk Desain Visual

Perkembangan teknologi informasi dan komunikasi telah mengubah cara perusahaan berinteraksi dengan publiknya, strategi public relations memegang peranan penting dalam mempromosikan produk, banyak upaya yang dilakukan oleh organisasi untuk menciptakan komunikasi dua arah dengan publiknya guna membangun saling pengertian, citra positif, dan reputasi yang baik. Permasalahannya adalah bagaimana merancang dan mengimplementasikan strategi public relation yang mampu menarik perhatian dan minat target audiens. Penelitian ini juga bertujuan untuk memberikan rekomendasi yang dapat membantu perusahaan dalam mengoptimalkan strategi public relations mereka, sehingga dapat lebih efektif dalam mencapai target pasar dan membangun citra positif di mata publik. Metode Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan teknik pengumpulan data wawancara, observasi, dan dokumentasi. Peineilitian ini dilaksanakan di PT. Naranata Cipta Mandala melibatkan Manajer Perusahaan, Manajer Pemasaran, dan Staf Desainer Grafis. Hasil observasi menyimpulkan bahwa Strategi public relations direncanakan melalui tahapan mulai dari survei hingga gambar kerja, mencerminkan pentingnya analisis situasi dan penentuan tujuan dalam teori komunikasi pemasaran, strategi diukur melalui metrik seperti jumlah liputan media, peningkatan followers, feedback positif, dan peningkatan penjualan, sesuai dengan teori evaluasi dalam komunikasi pemasaran. Integrasi strategi public relations dan pemasaran menunjukkan pentingnya kolaborasi lintas divisi dalam teori komunikasi organisasi

Kata Kunci : Strategi, Public Relations, Promosi, Produk Desain Visual

 

 

 

 

ABSTRACT

 

Devita Indah Permata Sari (44200440) Public Relations Strategy PT. Naranata Cipta Mandala in Promoting Visual Design Products.

The development of information and communication technology has changed the way companies interact with their public, public relations strategies play an important role in promoting products, many efforts have been made by organizations to create two-way communication with their public in order to build mutual understanding, a positive image and a good reputation. The problem is how to design and implement a public relations strategy that is able to attract the attention and interest of the target audience. This research also aims to provide recommendations that can help companies optimize their public relations strategies, so that they can be more effective in reaching market targets and building a positive image in the eyes of the public. This research method uses a qualitative descriptive approach, using interview, observation and documentation data collection techniques. This research was carried out at PT. Naranata Cipta Mandala involves Company Managers, Marketing Managers and Graphic Designer Staff. The observation results conclude that the public relations strategy is planned through stages starting from surveys to working drawings, reflecting the importance of situation analysis and goal setting in marketing communications theory, the strategy is measured through metrics such as the number of media coverage, increase in followers, positive feedback, and increase in sales, in accordance with evaluation theory in marketing communications. The integration of public relations and marketing strategies shows the importance of cross-divisional collaboration in organizational communication theory

Keywords: Strategy, Public Relations, Promotion, Visual Design Products

• Strategi
• Public Relations
• Promosi
• Produk Desain Visual

https://repository.bsi.ac.id/repo/53845/STRATEGI-PUBLIC-RELATIONS-PT.-NARANATA-CIPTA-MANDALA-DALAM-MEMPROMOSIKAN-PRODUK-DESAIN-VISUAL
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