ANALISIS KUALITAS OFFICIAL WEBSITE RADIO REPUBLIK INDONESIA (RRI) MENGGUNAKAN METODE E-GOVQUAL

• FIRDA HASANAH
• 2025

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Abstrak –Website resmi institusi pemerintah menjadi sarana utama dalam penyampaian informasi dan pelayanan publik secara digital. Radio Republik Indonesia (RRI) sebagai lembaga penyiaran publik, telah menyediakan layanan berbasis website untuk menjangkau masyarakat luas. Namun, kualitas layanan website tersebut perlu dievaluasi guna memastikan kepuasan pengguna. Penelitian ini bertujuan untuk menganalisis kualitas layanan website RRI dengan menggunakan metode E-GovQual yang terdiri dari tiga dimensi utama: Ease of Use, Trust, dan Service Quality. Penelitian dilakukan dengan pendekatan kuantitatif deskriptif melalui penyebaran kuesioner kepada 100 responden pengguna aktif website RRI. Hasil analisis menunjukkan bahwa ketiga variabel independen berpengaruh secara signifikan terhadap kepuasan pengguna, dengan nilai rata-rata masing-masing sebesar 4,00 (Ease of Use), 3,95 (Trust), dan 4,03 (Service Quality). Uji regresi berganda menunjukkan nilai R Square sebesar 0,432, artinya 43,2% variasi kepuasan pengguna dipengaruhi oleh ketiga variabel tersebut. Dengan demikian, dapat disimpulkan bahwa pengguna merasa puas terhadap layanan yang diberikan website RRI, namun masih terdapat ruang perbaikan khususnya dalam aspek visual, interaktif, dan kecepatan akses informasi.

Kata Kunci : Kualitas website, E-GovQual, RRI

Abstract –Official government websites serve as essential platforms for disseminating information and delivering public services digitally. Radio Republik Indonesia (RRI), as a public broadcasting institution, offers a digital service through its official website to reach a wider audience. However, the quality of this digital service needs to be evaluated to ensure user satisfaction. This study aims to analyze the service quality of the RRI website using the E-GovQual method, which consists of three key dimensions: Ease of Use, Trust, and Service Quality. A quantitative descriptive approach was applied through the distribution of questionnaires to 100 active users of the
RRI website. The results show that all three independent variables significantly affect user satisfaction, with average scores of 4.00 (Ease of Use), 3.95 (Trust), and 4.03 (Service Quality). The multiple regression analysis indicates an R Square value of 0.432, meaning that 43.2% of the variation in user satisfaction is influenced by these three variables. It can be concluded that users are generally satisfied with the services provided by the RRI website; however, improvements are still needed in areas such as visual design, interactivity, and the speed of information access.

Keywords: Website quality, E-GovQual, RRI

• Kualitas website
• E-GovQual
• RRI

https://repository.bsi.ac.id/repo/71372/ANALISIS-KUALITAS-OFFICIAL-WEBSITE-RADIO--REPUBLIK-INDONESIA-(RRI)-MENGGUNAKAN--METODE-E-GOVQUAL
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