ANALISIS USER EXPERIENCE (UX) PADA FITUR PEMBAYARAN QRIS MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ)

• NURUL FITRIANA
• 2025

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ABSTRAK

 

 

Nurul Fitriana (17210367), Analisis User Experience (UX) Pada Fitur Pembayaran QRIS Menggunakan Metode User Experience Questionnaire (UEQ)

 

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam sistem pembayaran di Indonesia, salah satunya melalui adopsi QRIS (Quick Response Code Indonesian Standard) yang dikembangkan oleh Bank Indonesia. Kemudahan, efisiensi, dan keamanan menjadi faktor penting dalam menentukan kepuasan pengguna. Penelitian ini bertujuan untuk menganalisis pengalaman pengguna (User Experience) terhadap fitur pembayaran QRIS dengan menggunakan metode User Experience Questionnaire (UEQ), yang mencakup enam skala penilaian: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, dan Novelty. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan menyebarkan kuesioner kepada 100 responden pengguna QRIS. Data yang dikumpulkan dianalisis menggunakan alat bantu UEQ Data Analysis Tool serta uji validitas dan reliabilitas melalui SPSS. Hasil penelitian menunjukkan bahwa fitur pembayaran QRIS mendapatkan penilaian positif secara keseluruhan pada seluruh skala UEQ, dengan skor tertinggi pada aspek Attractiveness dan Efficiency. Uji hipotesis juga menunjukkan adanya hubungan signifikan antara aspek Pragmatic dan Hedonic Quality terhadap kepuasan pengguna. Penelitian ini memberikan wawasan penting bagi pengembang aplikasi pembayaran digital dan regulator untuk meningkatkan kualitas layanan QRIS di masa depan.

 

Kata Kunci: QRIS, User Experience (UX), User Experience Questionnaire (UEQ), Pembayaran Digital, Kepuasan Pengguna, UEQ Tools, Fintech.

 

ABSTRACT

 

 

Nurul Fitriana (17210367), User Experience (UX) Analysis on QRIS Payment Feature Using the User Experience Questionnaire (UEQ) Method

 

The advancement of digital technology has significantly transformed the payment system in Indonesia, particularly through the adoption of QRIS (Quick Response Code Indonesian Standard) developed by Bank Indonesia. Convenience, efficiency, and security are essential factors in determining user satisfaction. This study aims to analyze the user experience of the QRIS payment feature using the User Experience Questionnaire (UEQ) method, which includes six evaluation scales: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. A descriptive quantitative approach was applied, and questionnaires were distributed to 100 QRIS users. The collected data were analyzed using the UEQ Data Analysis Tool and validated through reliability and validity tests using SPSS. The results indicate that the QRIS payment feature received overall positive ratings across all UEQ scales, with the highest scores found in Attractiveness and Efficiency. Hypothesis testing also revealed a significant relationship between Pragmatic and Hedonic Quality aspects and user satisfaction. This research provides valuable insights for digital payment application developers and regulators to enhance the quality of QRIS services in the future

 

Keywords: QRIS, User Experience (UX), User Experience Questionnaire (UEQ), Digital Payment, User Satisfaction, UEQ Tools, Fintech.

https://repository.bsi.ac.id/repo/71661/ANALISIS-USER-EXPERIENCE-(UX)-PADA-FITUR-PEMBAYARAN-QRIS-MENGGUNAKAN--METODE-USER-EXPERIENCE--QUESTIONNAIRE-(UEQ)
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